BMW: DM & press

Hybrid campaign form BMW. DM mechanisms for a print campaign.

BMW pays for your attention:
Solve the puzzle and you'll have
- incredibly low interest rate
- 10% down payment on 2008 models

Is that enough to push sales?
I don't think so.
But it's a way to enagage, entertain, and show proximity to the audience.

Via Adland

No comments: