It can be idealistic, or even stupid, but I like thinking of Brands and Consumers as standing for a common aim. In the end, aren't brands communication tools?
(unfortunately I don't remember the name of the artist that realized that exposition, she lives and works in Berlin, if anyone knows her name, please let me know! Thanks!)
This is a picture of the new "Black Tech" TV series by Philips.
Look at the screen: a beautiful, modern, flat, dark design.
We are in the digital era, and flat screens hanging on our walls testify it. They seems like post-modern canvas. Futurist windows linking our homes with the rest of the world.
Now, please, look a the remote control. What the hell is that? A box? In the Ipod crunching society? Why Philips don't think about it?
We daily handle the control, we put it on our table, sofa and even on (or in) our beds.
I think they could wasily do a better job.
