Less freedom might open your mind

My dad hate DVD, CD, divx...
No way you get him to see a rented movie. He loves radio, and in his world I think he would get rid of all the doors and windows, no matter the temperature.
It's somethinkg linked with connectivity.
Public channels (tv or radio), connect you with the rest of the nation, you feel to be open towards the outside, and at the same time you feel to be part of a group, even without joining Facebook.
I remember when I was at school, it was quite easy to find someone asking you: what did you watch yesterday night? Having just six main channel, it was reasonably a good starting point for a chat.

What's more, you didn't choose that much: on one side you had less freedom, but on the other, you might "taste" something unknown.
When we are free to decide we go for something we think we will like, and we will probably avoid all the rest. But, this might represent a barrier to our open mindness.

In a word: curiosity is great to discover something new, but also leaving someone else choose for us.


Good examples: lead India

I decicded to post this now even if it's nothing new (2008),
and even if I'm not the only one who thinks it's a great campaign (Grand Prix in the Direct Lions)...
I really hope it will be able to inspire at least one Italian newspaper.


Males changing roles

Last week I read an article about the changing role of men in the society.
It seems it's getting more and more difficult to identify the right kind of relationship and attitude to fit women needs and desires.
Sometimes rough blocks, sometimes sweet lovers... men are struggling to find a proper direction for their new, changing, masculinity.

The issue is perfectly dramatized by the campaign: "save the males" (Baron's brewer)