Beyond advertising - Doritos

What if you could choose to avoid advertising and change it with interesting contents?
Advertising should probably try to be interesting to avoid your filters.
That is: how should advertising be to be considered interesting and worth seeing?
How will we define brand-usefulness?
The need to answer to questions like this is more and more urgent.

Doritos offer a plugin to eliminate advertising from your browser, and change it with the content you prefer, from the internet or from your own hard drive.

via: DoubleBlog

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