Social Media & Social Networking Strategy

My interest about Social Media is getting higher and higher.
But, to be honest, I hardly realize how they can be profitable in return terms.
If anyone has case studies to share, please post a comment.

I want to call your attention on this white paper by Dennis McDonald: How to develop a Business-Aligned Social Media & Social Networking Strategy.
The framework is formed by three main steps:
1 -Setting Goals and Metrics
2 - Describing involved Organizational Functions
3 - Decribing Social Media Initiatives
Very worth reading.


Dennis D. McDonald said...

Thank you for the comments!

Another post that might interest you is "The Justification of Enterprise Web 2.0 Project Expenditures" (http://www.ddmcd.com/justification.html).

You should also check out the "Social Media Today" web site (http://www.socialmediatoday.com/SMC/) which aggregates posts dealing with web 2.0 and social media. Many posts are PR related but you will also find frequent discussions about ROI.

Dennis McDonald
Alexandria, Virginia USA

Amaury de Buchet said...

Glad to share it with you, we just released a study on social media including some propositions of metrics. You can find it at :


Marband said...

Hi Dennis, I read the post you suggested me, and wrote about it.
I also visited Social Media Today and opened an account.

Thanks a lot!

Marband said...
This comment has been removed by the author.
Marband said...

Hi Amaury, very interesting analysis, thanks a lot for sharing it!
I have a question for you (that you can also read at the end of the post I wrote about you study):
do you think it will be possible a Social Media Mashup?