10.07.2007

Social Media & Social Networking Strategy



My interest about Social Media is getting higher and higher.
But, to be honest, I hardly realize how they can be profitable in return terms.
If anyone has case studies to share, please post a comment.

I want to call your attention on this white paper by Dennis McDonald: How to develop a Business-Aligned Social Media & Social Networking Strategy.
The framework is formed by three main steps:
1 -Setting Goals and Metrics
2 - Describing involved Organizational Functions
3 - Decribing Social Media Initiatives
Very worth reading.

5 comments:

Dennis D. McDonald said...

Thank you for the comments!

Another post that might interest you is "The Justification of Enterprise Web 2.0 Project Expenditures" (http://www.ddmcd.com/justification.html).

You should also check out the "Social Media Today" web site (http://www.socialmediatoday.com/SMC/) which aggregates posts dealing with web 2.0 and social media. Many posts are PR related but you will also find frequent discussions about ROI.

Dennis McDonald
Alexandria, Virginia USA
http://www.ddmcd.com

Amaury de Buchet said...

Hello,
Glad to share it with you, we just released a study on social media including some propositions of metrics. You can find it at :
http://www.slideshare.net/faberNovel/facebook-study
Regards,

Amaury

Marband said...

Hi Dennis, I read the post you suggested me, and wrote about it.
I also visited Social Media Today and opened an account.

Thanks a lot!

Marband said...
This comment has been removed by the author.
Marband said...

Hi Amaury, very interesting analysis, thanks a lot for sharing it!
I have a question for you (that you can also read at the end of the post I wrote about you study):
do you think it will be possible a Social Media Mashup?