10.21.2007

Incresing online user engagement


I’m actually working on an on-line buzz campaign. While surfing I found this white paper by Steve Outing, of Enthusiast Group.
Steve suggests some tips to improve people engagement and participation..
A fast summary:

Tip 1 – Allow user comments on every piece of content on your website
Tip 2 - Make users know when their conversations evolve (without annoying!)
Tip 3 – Make celebrity editors or executives post comments: commitment affects.
Tip 4 – Have a human (preferably a celebrity) in position of community leader
Tip 5 – Develop an incentive system to rise users’ commitment and loyalty
Tip 6 - Promote volunteer manpower to help you moderating the site
Tip 7 – Give back. Contests can be a good way.
Tip 8 – Reward highlighting best contributions
Tip 9 – Produce a newsletter with most appreciated contributions

For the complete white paper go to Enthusiast Group Website
Anyone knows where I can find more tips and suggestions?

2 comments:

Luca Vergano said...

Check this out:

http://fluido.files.wordpress.com/2007/10/big-brands-facebook-demographics-case-studies-best-practices3037.ppt

Maybe it's useful, maybe you already know it.

cheers.

Marband said...

Thanks Luca, but the link is broken, could you please post it again?