Technology Perception

Technology will be (and already is) just an utility.
We will not think about it or... well... we will not want to think about it.
It has to be there, to simplify and enhance our lives, more and more, but without bother with uncomprehensible slangs, practices and requests.

Some weeks ago, a friend of mine signalled me an interseting research "All change: marketing in addressable media" by GroupM.
In the first page author writes "Anything that you grow up with is not technology": TV, cell phones, PCs, You Tube, blogs and social media, are not techonolgy.
What would you have thought ten years ago of an company unreachable for the lack of the telephone?
More or less, the same a teen might think today of a company without an interactive communication system. (Warning: e-mails too are getting old! As the News.com article states: Kids say e-mail is, like, soooo dead!

To reinforce this evidence (as reported by Reuters) two more surveys published by Microsoft and Viacom units MTV Networks and Nickelodeon.
Young people don't see "tech" as a separate entity - it's an organic part of their lives", said Andrew Davidson, VP of MTV's VBS International Insight unit
Here the entire article: Young keep it simple in high-tech world: survey

Thanks to: Andrea Di Fonzo


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