Our brand is "crisis"

Interesting documentary by Rachel Boynton.
It's about the various strategic approaches suggested by GCN (now Greenberg Quinlan Rosner a leading research and strategic consulting firm) on the bolivian election of 2002.


Here you can find an excerpt

It was presented yesterday night by the Italian television program "Report". And here is the transcription of the entire episode (in italian).

p.s.
Goni (Bolivian president) claim was: "se puede!"
Does anyone remember italian left party representative claim?
Why don't you check the leading research and strategic consulting firm's clients list? (you can find it here. Section Int'l Campaigns...)