The bigger picture

"The idea is that… people tend to make judgements about people when they don’t really know anything about them. So what I wanted to do was illustrate how when you see the bigger picture… when you have a bigger picture in your head your opinion of someone or something may change"
Jann Duna, Director

That made me think about this commercial for The Guardian.



But either in Gypo and in the ad we don't see lights or cameras, we don't see market shares and targets, prizes and broadcasters...
We accept the small picture till someone don't show us the bigger one. But even then... We look a the magician and we admire his performance. Shouldn't we ask for the biggest picture, instead? Or, simply, we prefer don't get there?