Knorr & the Social Meal Dramatisation

Knorr is positioning on the social experience of meals, with its campaign "Power of Mealtimes".
It's an ad, and it sound nostalgic to me... like that "old good tastes", but the bright colors of the commercial take me to the present... don't know.
There's something lacking...
I like the idea but if I think to the nostalgic atmosphere (that might work thinking about food - authenticity) I think that colors, ambients are not very consistent
If I think about the power of the message in the "social media society" I wonder why they didn't use different (or differently) the media...



Anyway... Knorr is trying to add value trough "socialness"