Bald wines

Great, simply great.
I'm Italian, and every time I have to buy a bottle of wine, I decide considering: color (red with meat/white with fish), price, label (no industrial or vivid colors label).
The rest is just strategy. Yes, strategy and actor ability, to persuade the remaining part of the group, that it was a good decision.
Usually no-one contradicts: the rest of the group is no wine-literate, as me.
We (Italians) are fooling each others.
And I would prefer to be frank.
With these wines I bargain my false competence with my true enjoying intention, as to say: distance vs engagement.