Dig-Italy?

An interesting article by E-Marketer shows the frustrating situation we live (and will live) here in Italy.



It's frustrating for me, but... well it may also be an evidence of different communication and lifestyle patterns...


Here the entire article

Anyway, Internet ad spending is increasing and last year overturned radio even if it is definitely insignificant and undervalued if compared with... the time spent with media.


(Censis data)
via: Vincos Blog
here the article

And then I spent some minutes to compare the data (unfortuantely ad spending are of 2009 and penetration of 2007...)


(click to enlarge)

The picture is self explaining (but should be explained!!)

Thanks Roberto

Time Spent on Social Network

Twitter, Facebook and Tagged seem to be the winning horses


(Nielsen data)

Thanks to Roberto

An anthropologic view about technology

Simply fascinating... when I decided to work as a planner,
I really hoped to end questioning the world that way.... and I still do.



Here you'll find another video presentation "Nine trends shaping the future of social interactions"
Here the presentation on slideshare
This is his blog

Targeting Online Moms

Reasearch by Nielsen Online on online moms' activities and behaviours



Here a brief ppt
Here an abstract

Three wishes

« I put the question first to Thelonious Monk…


if you were given three wishes; to be instantly granted, what would they be?
He was pacing back and forth, and he paused for a moment to gaze out across the river at the New York skyline… Then he gave me an answer… and I said : « But Thelonious… you HAVE those already ! ». He just smiled… and began pacing again… ».

Social Networks need a new ad (?) model.

eMarketer projects US social network ad spending will fall in 2009.

Problems at MySpace are the main reason for the revision.

As a result of the expected shortfall at MySpace, eMarketer now forecasts that total US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

Here the article. Emarketer.

"Total social network ad spend in the US will fall from $1.2bn to $1.1bn (£795m) in 2009, mainly due to brands spending 15% less on News Corporation's MySpace, according to eMarketer's revised estimates."

here the article BrandRepublic

Social web experience

Building Social Web Experience - Euroia 2008

View more presentations from Goffin Laurent.