Dig-Italy?

An interesting article by E-Marketer shows the frustrating situation we live (and will live) here in Italy.



It's frustrating for me, but... well it may also be an evidence of different communication and lifestyle patterns...


Here the entire article

Anyway, Internet ad spending is increasing and last year overturned radio even if it is definitely insignificant and undervalued if compared with... the time spent with media.


(Censis data)
via: Vincos Blog
here the article

And then I spent some minutes to compare the data (unfortuantely ad spending are of 2009 and penetration of 2007...)


(click to enlarge)

The picture is self explaining (but should be explained!!)

Thanks Roberto