Paul Saffo says that "the electronics revolution is over". Next age is the biology age.
That consoderations, came into my mind when I saw the Nokia Morph clip.
Nanotechnology might be a good link among electronics and biology.
via:Pigadget
Waiting for an updated map based on active accounts, here is a map designed on usage (hours per week)
Greg Verdino in the article comments the map noting that Friendster still dominate in Asia (after its debacle in the US) and that Cyworld and Gaiaonline are something more than just social networking sites because they incorporate virtual world elements.
The map is courtesy of Le monde
via SocialMediaToday
Cultural elements, business models, friends presence, which are the causes of a social media success?
Here is another interesting resource about Social Media mapping, but... it seems that it is based on Alexa browser plugin data and well... read the comments to the post.
data collected by Valleywag
Facebook is running faster and faster, and MySpace is experiencing an important loss. What's more, Facebook is also increasing the time spent per visitor +100% (from 9.56 to 19.51)
More data, here: Emarketer
1. Razorblades
2. Ink cartridges (for printers)
3. Parmigiano Reggiano (Parmesan cheese)
4. Cosmetics
5. Meat
6. Wines and spirits
7. Firmed clothes
8. Consumer electronics
9. Mobiles
10. Leather goods, Handbags, accessory
Meat at the 5th place is quite astonishing... is that becoming a luxury good?
Problem:
Children usually don't feel like brushing their teeth.
What's more, the minimum time generally recommended by dentists to provide a thorough teeth brushing is two minutes.
How can you persuade a child to brush his teeth for so long?
Solution.
A musical toothbrush. The clip plays for two minutes.
Simple, useful, and amusing.
I think it's great.
Here is the website.
"Let's go for a print campaign, or aTV commercial... and why not a blog, or a social media?"
Unfortunately it's not so unusual to design a strategy after that someone else has already decided the tools to use (on and off-line).
Read: stop focusing on the hammer and think about the house
Jeremiah says that "People forget to look at the forest, instead focus on the trees". Well, I strongly agree with him. How can we transform that problem into an opportunity?
Trying to unveil reasons and attitudes (and needs) that make people focus on trees could be a starting point.
- Time pressure.
Super-fast-strategies?
- Forest awareness.
More and more warning posts or contents?
- Brand Image.
Include in the strategy some cool tool?
- Costs.
More and more case histories about cost-effectiveness?
Something else?
