A strategic approach

"Let's go for a print campaign, or aTV commercial... and why not a blog, or a social media?"

Unfortunately it's not so unusual to design a strategy after that someone else has already decided the tools to use (on and off-line).
Read: stop focusing on the hammer and think about the house

Jeremiah says that "People forget to look at the forest, instead focus on the trees". Well, I strongly agree with him. How can we transform that problem into an opportunity?
Trying to unveil reasons and attitudes (and needs) that make people focus on trees could be a starting point.

- Time pressure.
Super-fast-strategies?
- Forest awareness.
More and more warning posts or contents?
- Brand Image.
Include in the strategy some cool tool?
- Costs.
More and more case histories about cost-effectiveness?

Something else?