Alternate Reality Game

I have to be grateful to Raffaele (from Oversize) because some days ago sent me a Wired article that introduced me to the ARG (Alternate Reality Game) world.

"...a new kind of interactive fiction. These narratives unfold in fragments, in all sorts of media, from Web sites to phone calls to live events, and the audience pieces together the story from shards of information... No longer passive consumers, the players live out the story. Eight years ago, this kind of entertainment didn't exist; now dozens of such games are launched every year, many of them attracting millions of followers on every continent."

The article is rich in stimula and insights that can be really inspiring.

"Games are about engaging with the most entertaining thing on the planet... which is other people."



Some other interesting resources about the argument are: ARGNetcasts, ARGnet, and what seems to be the main agency entirely dedicated to this kind of interactive experiences: 42entertainment.



Every kind of resource about ARG is welcome. I'll try to find some italian examples...

Job travelling: a new kind of journey

For the new year's day I was in Amsterdam leading a group of 44 italians.

It was great.
Oh, yes, Amsterdam is a wonderful city, but it was not the city that surprised me most.
What really astonished me has been the experience of temporarily changing job.

I work all year long as a strategic planner, I enjoy three main holidays periods during the year, but the most relaxing and stimulating experience is changing my mind. Different job means different problems, different perspectives, different chiefs, different colleagues, different attitudes...

A sort of "job travelling", a good pause from planner identity.

Good Magazine - Internet Porn

Dancing

Daft Bodies - Harder, Better, Faster, Stronger

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Back to Power Point?

MediaSnackers

Green Consumption Research

Green Light, a research conducted by the Guardian about green consumerism in UK. Understanding people attitudes towards “green and ethical consumption” is paramount to convey effective message to the audience.
Here they setup a framework to support communication strategies.
It’s just an abstract, but as far as I can understand it… we can decide to be optimistic. Good, clear and transparent information aimed to inform and educate people can be a good way to connnect with a relevant part of the population (Positive Choosers + Committed 39%). Moreover, their virtuous behaviour con further influence a part of the Conveniently Conscious (35%). Not bad, isn’t it?
Via Fluido

Increase awareness, informing and educating target?
Look at this:

Campaign Against Real Life