When heroes get old: superhero decadence
Barbie is 50, Tweety is 60...
And here you'll find some of the others (if you want to see them all, here is the book)
Thanks to Chiara, Walter and... Donald Soffritti, of course!
9.30.2009
Web Marketing, trust and... a coffee.
I was reading the slideshare presentation (Here) about Ford Social Media Strategy.
They write in their strategy: "Humanize the company, connecting consumers with employees.
Best Buy, realized the Best Buy Connect program through which employees can connect and stay in touch with consumers via Twitter (Here)
Looking at Forrester data we read that company's voice (blog) don't score very well at deserving consumers' trust.
Now. It seems that employees' voice is the hot new media to show the openness and humanity of a company but... for how long will it last?
Consumers are not stupid, what should an employee say about his company if he is part of a clear and monitored communication strategy?
Will people really believe theese employees in the long run? Not. probably.
But in the meantime a new media will grow... and so on.
But... wait a minute, aren't we loosing something in this media-burning process?
E-marketer data show that Americans trust blogs (once the revolutionary channel of free voices) less than Europeans, and the same is going to happen with "peers".
Wherever trust goes, there go companies. Today Americans trust their friends more than every other source of informations... what tomorrow? Will they trust only their parents?
I really look forward to hearing my father telling me which product I should buy.
That is to say that opening direct communication channels risk to be just a tactic move, without a long term transparency vision: how am I going to guarantee that my employees' conversations will be always (perceived as ;-)) honest?
Social implications are quite scaring...
but I started this day really well, and I don't want any emotional pollution... so feel free to think about increasing scepticism, lonelyness and stuff like that... I go for a coffee.
The future of business: challenges and strategic directions
An inspiring presentation from Alimeter Group:
they identify the main challenges for Leadership, (Connecting with) Customers, Organizations and Innovation, and give some bits of strategic directions...
You can find it Here
9.29.2009
Augmented Reality - Some evidences
What is Augmented reality?
This Pokemon example shows it really well
Here some more
Trip
Explorations by Hitlab
Toyota IQ
Mini
Hiro
Lego
Night at the museum
Doritos
Fanta
BMW Z4
Rayban
USPS's Virtual Box Simulator
Service based on Augmented Reality
Layar
Sekai Camera Night Drive
Webcam Social Shopper
Sixt Sense Projection Technology - Gestural
Nokia - Mixed reality (Inspirational Clip)
World Builder - (Inspirational Clip)
And here is my preferred one from Burger King!
Here a post about the best 10 AR Applications (here)
Thanks to Cristian Contini e Disruption
Update 02/10/2009: Top Ten augmented reality Devices
Update 15/11/2009: MyIkea
Flashmobs I like
T-Mobile Dance
Coca Cola
Food Court Musical
Supermarket
No Pants
Singalong
Frozen
Dance - Making of
Michael Jackson Tribute - Stockholm
A couple of links
24-flash-mobs-you-need-to-see-to-believe-videos
Improveverywhere.com
Subscribe to:
Posts (Atom)