Just do it.
Difficult is worth doing.
Impossible is nothing.
Life is short, play more.
Everything you need is already inside.
Are brands beliveable tellers?
What a brand needs to be trusted?
Do I still need something to believe in?
While in queue people was bored.
15 boring minutes can affect your shopping experience.
Changing 15 boring minutes in 15 amusing minutes can improve it.
People who buy in the same shop are “like-shop-minded”…
They probably have much to share (not only about shopping).
What about a screen on which people write anonymously via bluetooth?
Shoppers might use it to make questions to other shoppers… or just to have fun.
Today it was my first time in Primark.
I was firmly convinced that I would have never bought anything: two weeks ago I saw a Tv program about Primark… low prices… working children*…
I got in the bus with two big bags containing:
2 Pillowcases (1.50£)
1 Throw (4£)
2 Pillows (4£)
1 Duvet (4£)
How did I justify it to myself?
1) I'm unemployed at present (It depend on the situation - I'm different, it's not my fault)
2) What about more expensive goods? Is the higher price a guarantee of fair working? (I, and everybody else, simply can't avoid it - I'm like all the other)
3) In many rice fields children work hard and in very unpleasant conditions... and what about diamonds? (Same as above)
4) If we don't buy, how would they survive? (I'm a philantropist!!)
and so on and so forth...
Summary:
- Low prices are hard to resist.
- Assassins would never think about themselves like assassins
*During the TV program Primark communicated that they were completely unaware of working children in their supply chain, and added that they would have not accepted to work with those suppliers any longer.
Great footballers "are men good at estimating speed, distance, angles and directions" (here the book).
I like to think at these people like a sort of modern celebration of our ancient roots... At least, I have a reason more to accept their salaries...
"The idea is that… people tend to make judgements about people when they don’t really know anything about them. So what I wanted to do was illustrate how when you see the bigger picture… when you have a bigger picture in your head your opinion of someone or something may change"
Jann Duna, Director
That made me think about this commercial for The Guardian.
But either in Gypo and in the ad we don't see lights or cameras, we don't see market shares and targets, prizes and broadcasters...
We accept the small picture till someone don't show us the bigger one. But even then... We look a the magician and we admire his performance. Shouldn't we ask for the biggest picture, instead? Or, simply, we prefer don't get there?
Great touchpoint, but isn't it a little bit incoherent with the message?
What about cycles and bicycle rickshaw? Or, better, GREEN BUSES?!
