Le Grand Content

Simply great.
Not-so-serious-content with very charming and entertaining graphic.

Taking off from The Straight Story

Significant events or emotions, don't fade and don't loose their strenght with the passing of time. Inside us, time doesn't exist.
Imagine to change time-linked consideration with other indexes.
Referral points would change.
We would not ask how old we are, but how many interesting tales we have.
Or... which emotions we havereally experienced and we can really transimt.
Relationships, jobs, and many other experiences would change their impact and our life perception would probably change as well.
"We do not remember days ... we remember moments." (Cesare Pavese)

()penAd

How many times have we thought to something like that?
How many ideas creatives have that are refused?
Why not to sell them in a gallery?
And why not to build a community able to receive brief and work in a free-lance way?
Well, probably because someone has already done it!
It is called ()penad.net
I would like to know who the clients are, and how much they spend.

via:Adsplinder

Shutdown Day 2007

How long do we have to wait for someone who impress the world for his internet-free, or technology-free, life?

Shutdown Day could be just the first sign of a bigger wave (like BuyNothingDay and SFContract?)

McDonalds & Conscience

McDonalds golden arches are a sort of conscience touchpoint: every time I go there I realize that there's something wrong in my life.
(clean restroom though)

Dumb Questions

Two months ago a representative of a research institute came to our agency to present methods and technics in qualitative and quantitative research (they also track social trends and attitudes). She spoke about social (and personal) positive values, and consciously ignored negative ones. "Consciously" - she said - because consumption, capitalism, advertising, and clients don't like negative emotions or negative values: they increase consumers' anxiety.

At the end of the meeting one of our creative directors expressed her doubts about the answer given by the researcher.
We spoke a little bit more about it and then... back to work.

1) In the evening I happened to see the Dove ad again (beauty perception)
2) The week after I received the December issue of Admap with the article "Sad-vertitsing"
3) Some days ago I read Russell Davies post "blurry" where he writes that for brands to become interesting they will have to be willing to "embrace negative emotion".

Negative emotions will probably be a good place to look for inspirations: I'm not the first one, and I will not be the last one to say that.

What is interesting, in my opinion, is what it seemed to be the "dumb" question: why not use negative emotion?

Could we say that:
The dumber the question,
the fastest the answer,
the strongest the assumption,
the bigger the opportunity?

Eatable Menu

...an eatable menu.
You go to the restaturant. You read the menu. You order what you prefer.
And then you eat it like an apetizer.