At last!
I decided to spend my holidays in Ireland, this summer.
I'lll join a volunteering program.
I was looking for something unusual and I realized that my choice could be, at the same time, something useful (I'm a little bit bothered by seaside, cocktails, music, smiles...)
Needed something more true.. hope to enjoy my choice!
It was a little bit surprising to read this about rising newspapers sales.
At first I thought it was mainly duded to developing countries but...
it is actually not.
"Asia, Europe, Africa, South America all notched increases in sales, in contrast with a decline in North America"
Sometimes emphasis on whats new risks to hide reality
via Warc
I saw this
I wondered what it could be.
I googled the name of the website.
I googled the name of the gorup.
I googled the title of the song.
It was not so easy to understand what Ecncyclopedia Pictura was.
It took me a while.
Interesting things stimulate curiosity.
Visionary stuff is often a disruptive way to engage
Near my house there's a local newspaper editorial office.
They did a very simple, but usefull thing: just a board reporting cinemas movies and timetable... on the window.
It's an unrequested but useful service that influenced my opinion on that newspaper: they care about the community, and their interests.
It's quite astonishing to be still hitten by an action like this.
The local newspaper is: Reporter
My suggestion is: update that board! thanks.
I remember when I bought a coffe pot for four people.
I live alone (and I always use a two person coffe-pot), but I often have some friends for dinner, so... I thought it was better to have a bigger one (I could avoid to prepare it two times).
It is not (not always, at least!).
At the end of the dinner people is laid back, relaxing and chatting: they don't have nothing else "to do". So, I think, preparing two coffee pot, instead of a bigger one, stress the ritual aspect, increase the convivial atmosphere, and add intimacy.
But sometimes you're in a hurry...
So... time and occasion decide my coffepot, not the guests number.
It can be idealistic, or even stupid, but I like thinking of Brands and Consumers as standing for a common aim. In the end, aren't brands communication tools?
(unfortunately I don't remember the name of the artist that realized that exposition, she lives and works in Berlin, if anyone knows her name, please let me know! Thanks!)
This is a picture of the new "Black Tech" TV series by Philips.
Look at the screen: a beautiful, modern, flat, dark design.
We are in the digital era, and flat screens hanging on our walls testify it. They seems like post-modern canvas. Futurist windows linking our homes with the rest of the world.
Now, please, look a the remote control. What the hell is that? A box? In the Ipod crunching society? Why Philips don't think about it?
We daily handle the control, we put it on our table, sofa and even on (or in) our beds.
I think they could wasily do a better job.
